Why "I am a Mormon" ad campaign?

What amazing times we live in. With the proliferation of satellites and the Internet, there is almost no corner of the globe that information cannot reach. While some may believe the purposes for these technologies is for shopping, football, and social networking, may I propose another theory?

The Standard of Truth has been erected; no unhallowed hand can stop the work from progressing; Persecutions may rage, mobs may combine, armies may assemble, and calumny may defame, but the truth of God will go forth boldly, nobly, and independent till it has penetrated every continent, visited every clime, swept every country, and sounded in every ear, till the purposes of God have been accomplished and the Great Jehovah shall say the work is done.

By their fruits you shall know them

The Church of Jesus Christ of Latter-Day Saints is about to begin a new media campaign designed to clarify misunderstandings about the Church its members. I am excited for this because there is so much misinformation that needs to be corrected. The ads will be uplifting and have very positive messages. I suspect you will feel good when viewing them.
Unfortunately much of the misinformation is purposeful. There are those who don't want it clarified. Certainly we will witness increased intensity from the haters trying to salvage as much hatred as possible. I suspect these will leave viewers with feelings of darkness.
I suggest you take notice of how your heart and your gut react to the various messages and ask yourself which feeling comes from the Spirit, and which from your adversary.